Inequality is not political, and neither is this TED talk

The infamous TED talk about inequality that was “too political” has finally been released… and for all the fanfare surrounding it, I was expecting a talk that was a little more, well, politically charged.

Instead, Nick Hanauer offers a predictable line about the economic benefits of increasing taxes on the rich, arguing that middle class consumers who purchase goods are the real power behind our capitalist economic engine.

As far as the reasoning goes, I’m inclined to agree. But here’s the thing. Hanauer never once questions the viability of our consumption-fueled economy, or whether such an economy is, in fact, the best way to achieve long-term economic prosperity.

I would hardly use the words “too political” to describe a talk that reinforces one of the most fundamental tenets of our economic system: that continued prosperity (and presumably, the best way to address inequality) depends on continued consumption.

The bigger problem with this tempest in a teapot is that inequality isn’t, ultimately, a political issue, any more than civil rights is a political issue. It is a human issue, and we should not let politics inform our national discourse around a problem this serious, a problem that, if allowed to fester long enough, has the potential to undo nations.

And rather than offer radical, empowering, and innovative ways to address inequality, this talk has all the depth and originality of a politician’s stump speech.

Maybe that’s what TED’s founders really meant when they said it was “too political”.

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We Are Not Saints


The San Francisco Bay Area is a place of vast extremes. I have encountered more wealth and privilege in the 9 short months that I’ve lived here than ever before in my life, and I have seen this same wealth juxtaposed with tremendous poverty. This is a place where both the riches and the impoverished sensibilities of capitalism dwell side by side.

The interdependence of one upon the other has never been more obvious to me. Every morning I walk down the Embarcadero, where homeless men and women beg amid a sea of high heels and designer suits, and the latter have no idea how dependent their prosperity is upon the existence of the former.

At the national level, meanwhile, our political discourse continues its descent into absurdity and ignorance-flattering rhetoric, and I am deeply struck by the blindness of privilege to itself. Beyond that, I am struck by the lack of empathy that seems to accompany this blindness. By how many people hold the poor and disenfranchised in contempt. And especially by the expectation that, in order to be deserving of help, or even deserving of access to the same rights that the privileged take for granted (quality healthcare, a debt-free education, and legal representation, to name just a few), then you must first be a saint.

Truly, a saint – you can never have made any mistakes that might be traceable to your current circumstances, you must be humble and generous and never angry about the unfairness of your plight, and your situation must be attributable entirely to horrendous luck. By these standards, only the victims of natural disasters could come close to qualifying for aid, and even then, it’s a big “if”.

When I was a kid, my mom worked for the public defender’s office. Her clients had all lived hard lives. Most had known only poverty, their worlds torn apart by early abuse, bad choices (both theirs and other people’s), and lack of social support. Many were bitter, angry, and unpleasant. The lawyers in my mom’s office were probably the only people in the world, and almost certainly the only people in the United States legal system, advocating for their rights under the law.

It was hard, low-paying, thankless work, and I was always proud that my mom was part of it. I was proud because her work was to uphold the rights of society’s most vulnerable, even and perhaps especially when they were anything but saintly, and for no other reason than that they were human beings, flawed, fallible, and entitled to the same rights as everyone else.

We are not saints, any of us. That we live in a society where wealthy bankers can defraud an entire financial system while states consider drug tests for the unemployed ought to be proof enough of that.

How many bitter, angry, unpleasant people do you encounter every day? How many bad choices have you made? How would your situation be different had you not had access to whatever privileges you had? And why do we work so hard to ignore the ways that privilege is rewarded and poverty punished?

Perhaps the spectre of poverty amplifies our own sense of vulnerability, our uncomfortable reliance on a system that simultaneously generates great wealth and great penury. Perhaps by blaming the disadvantaged entirely for their fate, the privileged among us can convince ourselves that – due to our superior character, work ethic, intelligence, whatever – we will never share in it.

Unfortunately, the most important difference between a bitter, angry, unpleasant poor person and a bitter, angry, unpleasant rich person has nothing to do with character or hard work or personal responsibility. The most important difference is that the latter can afford a good lawyer.

And what a difference it makes.

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Stop SOPA and PIPA

SOPA is not dead yet. In just a few days, Congress votes on whether or not to censor the Internet… and almost no one opposes.

Our Internet from Engine Advocacy on Vimeo.

Call your senator (this app will automatically connect you).

Freedom is at stake.

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Ask Yourself: How Can I Serve?

I just got back from an eye-opening trip to Colorado, where I took the above photograph, along with many others. There are certain trips that come along only once in a great while. They always happen when you are ready for them (which you can’t know going in), and you can only understand their significance in retrospect. They energize, inspire and most importantly, they reveal something to you about who you are. You see the world differently when you return.

Colorado made me realize that I’ve been doing things all wrong. Most of us are, people and businesses alike. Ever since I moved to California (and before, if we’re being really honest), I’ve been asking myself: What should I do? Everyone around me has been doing the same. It’s like we’re all stuck in an existential feedback loop, making decisions that strive to answer this question or at least make us look like we know what we’re doing… but ultimately to no avail.

Because it’s the wrong question entirely. It does not lead you out of confusion and into contentment. In fact, it tends to do quite the opposite, because inevitably, we never feel like we’re doing enough. There’s always someone more successful than you, and they’re probably younger and better-looking, too. There’s always a company that launched after yours but has already gotten funding. You look at yourself in comparison and think, we aren’t so different. What are they doing that I’m not. What could I do differently? In short, what should I do?

There’s something even more sinister, though, that happens when we get stuck in what-should-I-do land. We become blinded to what we have to give. This question keeps us focused on ourselves, looking inward at what’s wrong with us, not outward at the world and the many opportunities we have, every day, to give something of ourselves to it. It also makes us deeply unhappy.

The next time you catch yourself asking, “What should I do?”, ask instead, “How can I serve?” You’ll be amazed at how your perspective shifts. Instead of feeling stuck in big abstractions and an uncertain future, you’ll find yourself able to focus on what’s in front of you and what you have to offer right now.

This question is the most empowering question in the world. It will reveal to you the challenges you care about, as well as your own capacity to meet them. It will show you your strengths and guide you toward your passions and your true self. When we focus on what we have to give, we cannot but be authentic.

It works for businesses, too. How can you serve? Try it.

Posted in 21st-Century Business | Tagged , | 5 Comments

Learning How to Fear Less, Become More

So… it’s been a quiet month for the blog. Much quieter than intended – sorry about that! However, I have a reasonably good excuse (besides being insanely busy, which is so unoriginal but also very true).

I’m excited thrilled overjoyed utterly and completely over-the-top ecstatic to announce that I’m the new editor of FearLess Revolution, a wonderful blog dedicated to empowering us all to become better consumer-citizens, and learning how to, as the same suggests, Fear Less. I’ve been a contributor for awhile, but now I’m officially the editor. If you hadn’t guessed, I’m beside myself with excitement.

There is so much goodness on this blog that I don’t even know where to begin, and I highly recommend you subscribe. If you’d like to read my inaugural post as editor, you can do so here.

I’ll still write on this blog about all the things you’re used to reading, and I promise I’ll pick up my series on the future of marketing again soon. In the meantime, thanks, as always, for being here with me. It means more than you know.

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Information Apartheid

My husband showed me this TED talk by Sandra Fisher-Martins, about how unnecessarily complex language in medical, financial and legal documents “separates us from the information we need”. The talk is in Portugese with English subtitles, and it’s worth all 15 minutes and 38 seconds.

I’m struck by the phrase “information apartheid”, which suggests that language is being used as a medium of power and separation, rather than illumination and inclusion. If you can control the ways that someone uses language, you can control the limits of their entire world and all the possibilities bound within (and outside of) it.

Fisher-Martins uses the example of people who signed mortgages without fully understanding the terms, but this kind of language lurks everywhere. Have you tried reading a privacy policy lately? How about the fine print of your insurance policy? It makes me wonder – just how much have we consented to and signed away without our even realizing it? And who benefits from this?

There are so many lessons here, and so much that I could say about this. But talk to me first. What strikes you about the idea of “information apartheid” and the deliberate obfuscation of language? How is the relationship between language and power significant, especially in this age of hyperconnectivity? And in the midst of all this, what happens to human autonomy, potential and possibility?

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All Marketers Are Builders Now, Part 2 of 6: Help People Become Better at Something

This post is part 2 of a 6-part series on the future of marketing. Read part 1 here.

Nike+ homepageHelp people become better at something.

When was the last time a company used their marketing powers to help you, rather than interrupt you? Can you even remember? This week, I’ll explore the first of a few forward-looking companies who are using marketing in a very different way than we’re used to. Instead of merely pushing us to buy more useless junk, they are helping us, in ways large and small, to actually become better people. Don’t think it’s possible? Have a look at Nike+.

Nike+ is more than just another place to buy Nike gear. The site is part community, part education and part online store. You can buy running gear. But you can also sync your runs to your iPod, track your progress, get advice from running coaches and start an online training program, to name just a few of the ways that Nike+ helps runners improve their performance.

This might not sound like a big deal, especially if you aren’t a runner, but here’s why it’s important:

Rather than use false promises and celebrities to sell flashy shoes and apparel, Nike+ empowers runners to become stronger, faster and more powerful. In short, Nike+ actually helps you become a better runner.

Nike+ doesn’t start with a marketing push and end with a purchase. The goal, instead, is to build an ongoing, mutually-enriching relationship between Nike and the runner. The look and feel of the site is deliberately designed so that buying stuff always feels secondary to helping runners to improve themselves. Even if you never give Nike a penny, you have access to the benefits of Nike+.

This isn’t just good for customers. If the company’s robust profits are any indicator, it has been very good for Nike, as well.

Nike is still far from perfect, but the point of this post isn’t to showcase perfection. It’s to show you that marketing can be constructive, meaningful and even valuable – not merely disruptive – for the people toward whom it’s directed.

Next week, I’ll write about a company that’s helping people collaborate not just more effectively and efficiently, but more constructively and humanely.

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All Marketers Are Builders Now, Part 1 of 6: What’s Wrong with Marketing

building blocks Marketers sure are depressed these days. With their budgets under attack and mounting pressure from higher-ups to demonstrate concrete ROI, they’re constantly seeking the holy grail of measurement, that one perfect tool, metric, piece of data that will finally – finally! – prove that their programs are working. But something is strikingly absent from their woebegone tales of unrealistic expectations and insufficient data:

Maybe the problem isn’t the metrics. Maybe, just maybe, it’s that the marketing sucks.

Why does most marketing suck so badly? Because marketers have fundamentally failed to understand their role in the 21st century. In the 20th century, marketing was about broadcasting your message, mass media, manufacturing desire, the 4 P’s, the 4 C’s and other buzzwords. In short, it was about who could tell the best lie, or at least (if we’re being generous) the best story. And it worked for a long time.

But this model is now broken. According to a study from 2005, the effectiveness of marketing is mediocre at best, and it’s getting worse. That was six years ago, pre-financial crisis, pre-social media explosion, pre-iPhone, pre-a lot of other things we now take for granted. I can’t imagine it’s gotten any better.

In the 20th century, marketers were liars and storytellers. To succeed in the 21st, marketers have to be builders.

Building isn’t just for developers and programmers. You, the marketer, must build things that create meaningful value for your customers. Things that solve problems. Things that empower, enrich and embolden. Things that help. Easier said than done? Asking too much of the marketing profession? That’s what a lazy marketer would say. I assure you it’s possible. It’s more than possible; it’s how your business will thrive.

Over the next few weeks, I’ll explore five different ways that marketers can go from being liars to being builders, including specific examples of companies who are doing just that. Until then, I suppose you’ll just have to wait with bated breath.

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The Real Significance of the #Occupy Movement

Occupy Wall StreetAbout six months ago, I wrote about the need for a new progressive political narrative, one rooted in possibilities and human potential rather than demonizing the opposition and shrill exclamations of failed policy. As we move into the fourth week of the now nationwide Occupy Movement, I think we may have found it.

Consider these words from Congressman Peter King (R-NY):

We have to be careful not to allow this to get any legitimacy,’ King warned. ‘I’m taking this seriously in that I’m old enough to remember what happened in the 1960′s when the left-wing took to the streets and somehow the media glorified them and it ended up shaping policy. We can’t allow that to happen.

Shaping policy. If you know your American history, you know the sort of policy-shaping that happened in the 1960s, courtesy of the Civil Rights Movement, the Women’s Movement and the anti-Vietnam protests, all things that most of us can agree helped move the country forward. When a conservative Republican Congressman grants such weight, seriousness and, ironically, legitimacy to the Occupy Movement, it means that we had better pay attention.

The Occupy Movement is bigger than anger, bigger than “dirty hippies“, bigger than class warfare, bigger than unemployment, bigger than million-dollar bonuses and trillion-dollar bailouts, bigger in fact than everything you’ve been told, and it could indeed “shape policy” for years to come.

The Occupy Movement is about the brokenness of our institutions and their colossal, collective failure to serve the needs of ordinary people.

It is not, as some pundits are saying, the left-wing version of the Tea Party. This movement may be rooted in progressive ideals, but its message has the potential to transcend partisanship and polarity, tapping into the very real frustrations and suffering of ordinary Americans – in the movement’s own words, the 99 percent – on both the left and right. Not unlike the narratives of the Tea Party, the Occupy Movement stands for the right of everyone to a fair shot at happiness and a level playing field, and in this sense it is unifying, not divisive.

Umair Haque calls it part of a Metamovement. I daresay it’s the beginnings of a great institutional awakening in America, the birth of a new political and cultural narrative that is not about left vs. right, tax increases vs. tax cuts, or who is responsible for high unemployment, but about institutions that were meant to serve us and the many ways that they have failed.

Movements cannot, for better or for worse, be sustained on facts and refutations alone. Movements live or die based on the narratives and metanarratives they weave and their relevance within culture. We are human beings, after all, not encyclopedias, and our understanding of the world and our place within it is inseparable from the stories we tell to ourselves and to one another.

A powerful, relevant narrative has long been absent from American progressivism. Occupy Wall Street is that narrative. And if it persists, it could change everything.

If it persists and if it remains nonviolent. I hope these are not big if’s, because this movement is a chance to do something great. To shape policy. I will leave you, then, with another quote, this time from Mahatma Ghandi:

First they ignore you, then they laugh at you, then they fight you, then you win.

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18 Lessons from Living in a Teepee

It is hard to believe, as I sit here writing this, that nearly six weeks have passed since I first arrived in California. Six weeks of living in a teepee. Six weeks of ants, tired feet, heat, endless cars, bemused looks (“You mean you live in a teepee?“), gaping heart-voids and unexpected kindnesses. An entire world is contained within those weeks.

It was the longest, loneliest, most disorienting six weeks of my life. Most of it is a blur. And yet here we are. Tomorrow, I return to Portland one last time. The moving truck will already be loaded. The apartment will be cleaned, the keys handed in. And we will finally – finally - drive back together to begin a new life.

Awhile back, I began keeping a list of things I’d learned from this experience of living in a teepee, alone and without a car in suburban, car-dependent California. It seems appropriate to share it.

Lessons I’ve Learned from Six Weeks in a Teepee

  1. The ants will always outnumber you. Don’t fight them; learn to live with them (and don’t leave uneaten food out for more than a few minutes).
  2. Balance sometimes resides within extremes, not between them.
  3. There’s nothing quite like falling asleep to the sound of crickets.
  4. There’s nothing quite like waking up to the fresh morning air.
  5. You don’t realize how much trash you generate until it becomes an effort to dispose of it.
  6. Eccentricity is highly contextual.
  7. Patience is irrelevant. Time passes, with or without it.
  8. Patience makes the present more enjoyable.
  9. The night is not quiet; it’s teeming with life.
  10. There is something grounding about putting your bare feet onto the bare earth.
  11. Make your bed every morning. You’ll be glad you did in the evening.
  12. Savor the good days; let the hard ones make you strong, and then let them go.
  13. Spider bites really suck. But you’ll survive, and you probably won’t even need medical attention.
  14. Perspective is everything.
  15. Take care of yourself and be kind. You’ll be amazed what a difference those two things make.
  16. When you want most to withdraw from the world, that is when you most need human kindness and connection.
  17. Deliberately stepping out of your comfort zone is one of the most liberating things you can do.
  18. Like most things in life worth doing, if you knew in advance how hard it would be, you probably wouldn’t have had the guts to do it.

Thanks for being here with me on this little (big) journey. It means something, somehow, that you would take this time and dwell with me here digitally. It reminds me that even and perhaps especially in this noisy, distracted world, we can still take time. We can still listen, give, attend. There may be hope for us yet.

Posted in On My Mind | 3 Comments

Teepee Life in Pictures

A lot of people have been asking for photos of my teepee, so I finally took some today. Believe me, I’m hardly roughing it. This teepee has electricity, a waterbed, even wifi. By 19th-century Great Plains standards, it’s downright luxurious. Enjoy!

Outside of teepee

Outside view of the teepee. It's about 15 feet tall.


The very spacious bedroom

The waterbed and nightstand, complete with electric lamp.


vaulted ceilings and a skylight

How many teepees do you know that have vaulted ceilings and a skylight?


the wifi lounge

The wifi lounge, where I spend most of my time

Posted in On My Mind | Tagged | 6 Comments