November 7, 2011
My husband showed me this TED talk by Sandra Fisher-Martins, about how unnecessarily complex language in medical, financial and legal documents “separates us from the information we need”. The talk is in Portugese with English subtitles, and it’s worth all 15 minutes and 38 seconds. I’m struck by the phrase “information apartheid”, which suggests that [...]
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November 4, 2011
This post is part 2 of a 6-part series on the future of marketing. Read part 1 here. Help people become better at something. When was the last time a company used their marketing powers to help you, rather than interrupt you? Can you even remember? This week, I’ll explore the first of a few [...]
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